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Happy Path Report
In our first ever Happy Path Report, hook123 reviewed 26,000 Ecommerce domains in a comprehensive study of the way that companies have setup their public facing Email configurations to bring you insights on how to improve on your own setup so that you boost email deliverability and avoid the spam folder.
Comprehensive Study of Email Deliverability and Cyber Abuse Risks
Analyzing the details behind technical details of how 26,000+ Ecommerce sites have their email configurations setup illuminated numerous discoveries.
Key of which is that the security posture of most sites is weak. Many sites are losing millions in potential revenue because emails are not being delivered, going to spam, all the while being exposed to risks of cyber fraud.
Happy Path Score and Cyber Abuse Scores
hook123 developed two unique scoring methodologies to asses email sendability:
our Happy Path Score
and, our Cyber Abuse Risk Score
Both are mathematical probabilities that represent the probability of deliverability due to server DNS settings (your Happy Path).
The other calculates the probability that domain-level impersonation, spam or fraudulent messages could be sent as an exploitation due to your settings.
Alarming Results : Thousands of Ecommerce companies are at risk. Are you?
Get our report.
Then, try our free MXray tool to check your own settings and compare where you stand.
FAQ's
Q: What makes hook123 LLC different from other marketing firms?
A: Our unique approach combines execution with business strategy to ensure your business is being supported by strategies that make sense and that you are able to execute on the growth you will get. We also don't do most of the hands-on work ourselves, instead, we partner with an extensive network of the best of the best. That way you don't waste time "trying" new vendors, we're always researching and confirming capabilities and quality of results.
Q: How do you measure the success of your marketing efforts?
A: Your outcomes are our measuring stick. It's really that simple. If you want X, we will take a pragmatic approach to align the resources to execute. If we don't think your goal is realistic, we'll tell you what we feel we can realistically achieve in the timeline and budget. On the other hand, we're not going to be your traditional "marketing" company and make a pitch to you feel good about today, only to be very disappointed tomorrow with a big spent and no results.
Q: Can I customize your services to fit my specific business needs?
A: Yes, our services are designed to be flexible and adaptable to your unique business goals and challenges. We work closely with you to create a customized solution that meets your needs. In order to do that we are going to get uncomfortable and ask you about the "why" behind your "why". We will help you really get to the goals you want, and if it happens that sales & marketing strategies will get you there, and we can make that a reality, great. If not, we have an expansive network and can send you along with our blessing and some ideas to consider.
Q: How quickly can I expect to see results from your marketing efforts?
A: In the last question, we said we will ask you about the "why" behind your "why". The reason is that we want you to get results almost right away. That could be a massive mind shift change or strategic shift that gives you what you might need the most -- perspective and a hope for a future. We don't want to undertake a hopeless, draining, and unfruitful relationship. We are disgusted by single digit increases, and won't work with you if we can't bring rapid wins (though possibly small), and double digit outcomes so the fundamental value of your business is increased.
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